The question is how the employee’s actual knowledge relates to the proposed work. Explain relevant differences rather than assuming either identical eligibility or automatic ineligibility from a configuration change.
Connect the knowledge to specific U.S. tasks
Show what the person understands about the organization’s product or processes and why the assignment uses it. A shared brand does not establish that connection by itself.
Identify the special or advanced organizational knowledge rather than merely using management terminology. If the answer names things only this organization does — a formulation it developed, a control sequence it wrote, a customer-specific method it maintains — the petition has something to describe. L-1B can concern special knowledge of the company’s products or interests and their international application, or advanced knowledge of its processes and procedures; it need not be a skill no one else possesses. Establish the real US work, qualifying organizations and employment, sufficient premises and financial ability to remunerate the employee and commence business. Write the petition around the thing that is unusual about this employer, and use the service history as evidence of exposure to it rather than as the claim itself.